ECO 4 Lead Generation Services
Connect with homeowners who qualify for government-funded energy efficiency improvements. Our ECO 4 leads are pre-screened, verified, and ready to convert — helping you grow your installation business without the hassle of cold outreach.
Get Started TodayWhat Are ECO 4 Leads?
The Energy Company Obligation (ECO 4) is the UK government's flagship scheme designed to help low-income and fuel-poor households reduce their energy bills through free or heavily subsidised home improvements. Qualifying measures include first-time central heating, loft insulation, cavity wall insulation, solid wall insulation, and heat pump installations.
An ECO 4 lead is a homeowner or tenant who has been identified as potentially eligible for these grant-funded improvements. Our leads are generated through targeted digital campaigns and rigorous pre-qualification, ensuring that every enquiry you receive has a genuine need and meets the core eligibility criteria before it reaches your team.
How We Generate ECO 4 Leads
Targeted Paid Media
We run precision-targeted Facebook, Instagram, and Google campaigns aimed at households in the correct income bands and property types most likely to qualify under ECO 4 criteria.
Real-Time Pre-Qualification
Every prospect completes a multi-step qualification survey covering tenure, benefits status, EPC rating, and property type — filtering out ineligible enquiries before they reach you.
Instant Lead Delivery
Qualified leads are delivered to your CRM or email in real time via webhook or our secure portal, so your team can follow up while interest is at its peak.
Ongoing Optimisation
Our campaigns are continuously analysed and refined based on conversion data, meaning lead quality improves over time as we learn what works best for your specific offering.
Who Qualifies for ECO 4?
Our pre-qualification process focuses on the eligibility criteria set by Ofgem. The leads we deliver typically meet one or more of the following conditions:
- Households receiving means-tested benefits such as Universal Credit, Pension Credit, or Child Tax Credit
- Properties with an EPC rating of D, E, F, or G — indicating poor energy efficiency
- Owner-occupiers and private tenants in eligible postcodes across England, Wales, and Scotland
- Low-income households identified under the Local Authority Flexible Eligibility (LA Flex) route
- Fuel-poor households spending a disproportionate share of income on energy costs
Benefits of Our ECO 4 Leads
Unlike bought lists or generic enquiries, every NAASS ECO 4 lead is generated fresh for your business. We never recycle aged leads or resell the same prospect to multiple installers simultaneously. Our clients consistently report survey-to-installation conversion rates that exceed industry averages, driven by the quality of our pre-screening and the speed of our delivery.
Pre-Screened
Each lead verified against ECO 4 eligibility criteria
Real-Time
Delivered instantly so you can follow up at the right moment
UK Nationwide
Coverage across England, Scotland, and Wales
Ready to Scale Your ECO 4 Installation Business?
Join the growing number of UK installers who trust NAASS for a consistent pipeline of verified ECO 4 leads. Request a free quote today and we'll put together a bespoke lead package for your coverage area.
Request a Free Quote